#ad networks

#ad networks

Newsletters remain a powerful communication tool, as demonstrated by beehiiv's successful funding and growth in the newsletter space. [ more ]

Utilizing the right marketing channels is critical for lead generation and website traffic in 2024.

Partnerships with ad networks can save time, optimize strategies, and significantly increase qualified leads and site visitors. [ more ]

Cyber criminals are using ad networks to optimize their malware campaigns and increase the likelihood of users falling for their social engineering attacks.

The DarkGate PDF malware campaign uses ad tools to deliver malicious URLs to victims, evading detection and collecting analytics on who clicks their links. [ more ]

Ari Paparo, a serial entrepreneur and influential figure in ad tech, discusses the history and state of the industry in a conversation with Digiday.

Topics covered include the hustle of ad tech in the 1990s, Paparo's role in DoubleClick's turnaround and sale to Google, the business model of ad networks in the 2000s, the rise of ad exchanges and the fall of ad networks, and the inventors in ad tech. [ more ]

Ad networks expanding rapidly with Google TV and Costco entering the ad business.

Meta faces EU complaints over data privacy issues, potentially violating EU regulations.

UK ad spend expected to grow by 4.9%, with worldwide expenditure set to increase by 7.8%. [ more ]

Companies are increasingly creating ad networks to leverage consumer data and capture ad revenue. [ more ]